TripAdvisor Instant Book Platform Costs Take Toll

TripAdvisor stock tumbled Friday after the company’s aggressive rollout of its Instant Book feature ate into revenue, according to analysts.

The online travel agency’s push of its Instant Book feature, which lets its users book hotels quickly right on its site, contributed $10 million of the company’s $15 million revenue miss, according to Cowen & Co. analyst Kevin Kopelman.

Source: TripAdvisor Instant Book Platform Costs Take Toll TRIP PCLN EXPE – Investors.com

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