Is hotel brand consolidation the answer to OTAs?

Industry analysts believe consolidation is the wave of the future in the hotel industry in wake of the planned merger of Marriott International and Starwood Hotels & Resorts Worldwide. But that consolidation could take many forms.

Christopher Agnew, managing director for MKM Partners, described Marriott’s plans to buy Starwood as designed to combat online travel agencies.

Source: Is hotel brand consolidation the answer to OTAs?

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