Beating OTAs with real-time data

For years the OTAs have been bragging about their Big Data: gigantic amounts of data on the browsing and purchasing patterns of their website users. At the same time, the OTAs have relatively “small data” about hotel guests’ on-property behavior and activity purchasing habits while on property. Hoteliers have access to what we call “Real-Time” … More Beating OTAs with real-time data

Google turns to TrustYou for hotel review data

The Google Hotel Knowledge Panel is now showing TrustYou review summaries. The summaries show granular detail about rooms, location and facilities and replace the Google review snippets that were shown previously. TrustYou, Google’s data source for this granular data, is a reputation management product that tracks review content, helps Hotels get reviews and provides what … More Google turns to TrustYou for hotel review data

Sneak peek at Hilton’s stylish Canopy hotel rooms

Each property in Hilton’s newest brand will have a different look and feel depending on what city it is in. Hilton’s 12th brand will debut early next year in Iceland. Here’s a sneak peek on what its rooms will look like. Guests staying at a Canopy by Hilton hotel will receive a welcome gift upon … More Sneak peek at Hilton’s stylish Canopy hotel rooms

Hilton yields concessions in talks with OTAs

Recent negotiations with online travel agencies produced several victories for Hilton Worldwide. Concessions he cited include the right to charge loyalty customers lower rates than it pays to OTAs and elimination of last-room availability clauses. Hilton Worldwide completed a series of negotiations with major online travel agencies over the last quarter and wrangled important economic … More Hilton yields concessions in talks with OTAs